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Product and policy decisions that triggered mass protests, blackouts, and user departures.
Reddit's users have repeatedly demonstrated that they consider the site theirs as much as the company's — and they revolt when decisions threaten the communities and tools they depend on. The 2015 "AMAgeddon" blackout over the firing of Victoria Taylor and the 2023 protests over API pricing (which killed third-party apps like Apollo) are the largest examples, each taking thousands of subreddits dark. This section documents the policy changes that sparked organized resistance, how the protests were run, how Reddit responded — including replacing or removing protesting moderators — and what the episodes reveal about the balance of power between a platform and the volunteers and users who give it value.
In February 2024, days before its IPO, Reddit signed a content-licensing deal with Google reported at roughly $60 million per year, giving Google access via Reddit's Data API to train AI models on years of user content. The deal drew user unease over consent and triggered an FTC inquiry.
When Reddit went public on the NYSE (RDDT) in March 2024, it offered a slice of IPO shares to top moderators and users via a Directed Share Program. Many community members rejected the gesture as cynical, noting the volunteer moderators who built Reddit's value still received no compensation while CEO Steve Huffman earned $193 million in 2023.
After the initial June 2023 API blackout failed to move Reddit, major subreddits including r/pics, r/aww and r/gifs held polls and reopened under a malicious-compliance rule allowing only images of comedian John Oliver. Oliver himself endorsed the stunt and supplied photos.
After the June 2023 API blackout, Reddit invoked its Moderator Code of Conduct to threaten and then remove the mod teams of subreddits that stayed dark, while CEO Steve Huffman dismissed moderators as 'landed gentry.' When protesters marked communities NSFW to strip out ads, Reddit issued final warnings and forced them back to SFW.
Reddit's decision to charge punitive prices for API access killed popular third-party apps like Apollo and triggered the largest protest in the site's history — followed by the removal of protesting moderators.
In late August 2021, moderators of roughly 135 subreddits took their communities private to protest Reddit's refusal to act on COVID-19 misinformation; days later Reddit banned the COVID-denialist hub r/NoNewNormal — citing brigading rather than misinformation — and quarantined 54 other subreddits.
Reddit hired a controversial figure as an administrator, then banned a moderator for linking to reporting about her — sparking a mass subreddit blackout before the company reversed course.
Reddit's largest pro-Trump community was quarantined in 2019 over threats of violence and banned in 2020 as part of a sweeping hate-speech policy update.
In February 2019 Chinese tech giant Tencent invested $150 million as part of a $300 million Reddit funding round, triggering a site-wide protest in which users flooded Reddit with content banned in China — Tiananmen 'Tank Man' images and Winnie the Pooh — over fears of CCP-aligned censorship. The episode amplified longstanding concerns about coordinated pro-Beijing activity.
On September 27-28, 2018, Reddit formalized and expanded its 'quarantine' mechanism — gating offensive subreddits behind an opt-in warning page, stripping ad revenue, and hiding them from search — then applied it to more than 20 communities including r/CringeAnarchy, r/WatchPeopleDie, r/TheRedPill, and r/Braincels, triggering accusations of censorship and inconsistent enforcement.
On November 7, 2017, Reddit banned the ~40,000-subscriber r/Incels community under a newly updated policy prohibiting content that encourages or glorifies violence. The incel community regrouped on r/Braincels, which Reddit quarantined in September 2018 and banned in late 2019.
Reddit interim CEO Ellen Pao resigned on July 10, 2015, after the surprise firing of popular talent director Victoria Taylor triggered a site-wide moderator revolt, and a petition demanding her ouster drew more than 200,000 signatures amid a torrent of sexist and racist abuse directed at her.
On August 5, 2015, returning CEO Steve Huffman (u/spez) rolled out an updated content policy and banned r/CoonTown along with a cluster of openly racist subreddits, while introducing a new 'quarantine' tier for offensive-but-permitted communities.
On June 10, 2015, Reddit banned r/fatpeoplehate and four other subreddits under an anti-harassment policy first announced in May 2015, triggering a site-wide revolt that flooded r/all and targeted interim CEO Ellen Pao with abuse.
Reddit became a primary hub for the 2014 'Fappening' celebrity nude-photo leaks via the r/TheFappening subreddit, removing it only under DMCA and child-imagery pressure; nearly six months later, on February 24, 2015, Reddit announced a privacy-policy change banning the posting of explicit images of anyone without their consent.
The abrupt firing of AMA coordinator Victoria Taylor triggered a revolt in which moderators of r/IAmA and more than a thousand other subreddits went private in protest.